A Guide for Up-to-date Marketing of Your Law Practice
I just ordered The New Rules of Marketing & PR: How to use social media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott and think ever Law Firm Marketing Director should read The New Rules of Marketing & PR and then incorporate Scott’s suggestions and ideas in their law firm marketing plan.
Before I bought the book, I checked out a copy of the New Rules from my local library and felt the book so insightful and valuable that I wanted my own copy to keep as a guide and resource.
I’m always looking for good books that will help me help my clients build rewarding, successful law practices. This book is one of those resources.
I appreciate how Scott reveals the secrets behind how the web has leveled the marketing playing field. It’s possible to do good, quality marketing at a very reasonable cost by following his suggestions and insights.
One example of a low cost way of connecting with a larger market is to engage in conversations with other bloggers or journalists that have a large following of your target client. My coaching clients interested in building media attention around their practice especially like that idea.
“Telling your story directly (via the web) is new, because, until now, you’ve never been able to reach a potential audience in the millions without buying expensive advertising or getting media covered.” David Meerman Scott
The New Rules of Marketing & PR is your guide to the new online marketing world so that you don’t unnecessarily apply the old expensive advertising rules to the new medium of the web.